By now you’ve heard about the potential of social media marketing. This article has the numbers to prove how big the opportunities are.If your business operates in Toronto, you’ll want to pay close attention. A study in 2007 showed that this city had more Facebook members than any other North American city, with 13% of Torontonians signed up. With Facebook the most popular social networking site by far, it offers a captive audience too important for your Toronto business to ignore.Social Media – Exponential Growth Around the WorldNeilsen – the same company that determines the ratings of your favourite TV shows – has an online division that tracks Internet behaviour. Here are some of the findings from their most recent report. Released in March, 2009, the report summarizes global Internet activity from December, 2007 to December, 2008. Here’s what they found:o Visits to “member communities”, i.e. social networking sites, surpassed email in terms of Internet popularity. Using the measure of time on site, the Neilsen study shows that member communities have a global active reach of 66.8%, compared to 65.1% for email. In other words, two-thirds of global Internet users belong to a social networking site.o The study also notes that people are spending more time on social networking sites. In prior studies, the numbers showed that one of every 15 minutes online was spent on a social networking site. That number is now one in every 11 minutes. In the UK, it is one in every six minutes, and in Brazil, it is one in every 4 minutes.o The Neilsen report also shows the changing demographics of social networking, primarily on Facebook. The largest growth by age group was in the 35-49 demographic, which saw 24.1 million people join Facebook in the year of the study.These numbers make clear how valuable social media marketing has become. What’s more, another study from eMarketer shows that advertising-spending growth on social networks is dropping. The company’s original projection of 32% growth in spending was downgraded in March, 2009 to about half that – 17%. The drop indicates that companies are not interested in buying advertising on social networking sites but, rather, in building their own communities to attract attention and customers.Where to Start with Your Own Social Media Marketing PlanThere are many social media sites around, but the biggest one is (no surprise) Facebook. In 2008, the site saw an increase of 566% in time spent on the site, with an incredible total of 20.5 billion minutes logged over the course of the year.The Neilsen study shows Facebook’s dominance over one-time leader MySpace. Facebook had a change in active reach of 168% between 2007 and 2008, while MySpace’s active reach was -3%. Another site with an impressive increase in reach was LinkedIn, with 137% growth.If you are looking for a place to start, Facebook and LinkedIn are probably your best bet. Keep in mind that, as with any form of marketing, it is best to have a clear strategy for social media marketing. With the right planning and the right approach, you’ll be able to maximize the marketing potential of social media sites.
Social Media Marketing – Explosive Growth Means New Opportunities For Business
Business Marketing on Mobile – The Latest on Mobile Marketing and Advertising
The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile marketing spend..According to a report released by Informa Telecoms & Media, it is estimated that marketing on mobile will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for advertising on mobile on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.Advertising on mobile is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile marketing. However, advertising on mobile also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.
Skin Care Do’s and Don’ts for Perfect Skin
Before the age of 25, you have the skin your mother gave you. After age 25, you have the skin you gave yourself. Evidence for the truth in this skin care mantra can be seen in the faces of women all around you. Up until their mid-twenties, most women enjoy naturally vibrant, glowing skin. As the thirties approach, however, the skin begins to lose its elasticity and suppleness.Fortunately, there are certain preventative measures you can take to keep your skin looking its best. Furthermore, certain products (such as Clarisonic’s deep pore cleansing system) can help you uncover your most radiant skin. Make the skin care dos listed below a part of your daily skin care regiment in order to see radiant skin for decades to come. On the flip side, by avoiding certain harmful skin care no-nos, you can prevent your skin from looking wrinkled and tired as you age.Skin Care DosDo wear sunscreen. Everyone loves to feel the warmth of the sun on their skin, but remember that UV rays can cause wrinkles, sunspots and even skin cancer. Take care of your skin by applying sunscreen whenever you anticipate being out in the sun, even if only for twenty minutes. As a bare minimum, apply sunscreen to the face, chest, neck and hands, as the skin on these areas is generally the most sensitive to UV rays. A product such as Uber Dry Sunscreen SPF30 by Peter Thomas Roths.Do eat healthy foods. Food writer Michael Pollan’s book In Defense of Food advises readers to, “Eat Food. Not too much. Mostly plants.” Pollan’s simple, liberating approach to diet is certainly healthy for your skin as well. Vegetables and fruits are chock full of antioxidants, or special chemical compounds that break down cancer-causing free radicals in the body. Free radicals also cause cell damage to the skin. For healthy skin from the inside out, include colorful vegetables and fruits with every meal, and especially aim to ingest plenty of vitamins C, E, A and beta carotene.Do drink plenty of water. Water flushes out toxins and improves circulation. Drinking 64 ounces (eight glasses) of water every day will keep your skin looking soft and supple. Additionally, it’s good to have a couple of versatile moisturizing products on hand for those days when you know your water levels are low. For instance, after a night of heavy drinking, you might notice your cuticles drying out, causing painful, unsightly hangnails. This is a sign that there may be other areas of dry skin that need a little TLC.Rather than buying a whole shelf of separate moisturizers for occasions like this, it’s best to have a few go-to products that will perk up your skin every time. A product like Smith’s Original Rosebud Salve, for instance, can be applied to dry lips, minor burns and patches of rough skin, such as on the knees and elbows. And best of all, Rosebud Salve is easy to keep on hand for whenever a skin care emergency pops up, since it is packaged in a small, round tin.Do apply eye cream. The skin around your eyes is some of the most sensitive, delicate skin on the entire body. Take care of it (and avoid those telltale crow’s feet!) by applying a daily eye cream. In case you’re looking for a recommendation, check out Peter Thomas Roth’s Un-Wrinkle Eye, which consumer studies have shown reduced wrinkle size up to 72% in just 28 days.Skincare Don’tsDon’t smoke. If you need motivation to quit, just take some time to examine the skin of long-term smokers. Yellow, papery skin with plenty of wrinkles around the lips – this is what smoking will earn you. Quit. Today. Your skin will thank you for years to come.Don’t skimp on moisturizer. Moisturized skin is happy skin. Indeed, you’ll notice that just after applying moisturizer, your skin will naturally plump up – sometimes enough to fill in those pesky wrinkles. Apply moisturizer when your skin is still damp from your shower or bath – this will lock in moisture and keep your skin looking plump and healthy all day long. Body oil is an especially luxurious way to moisturize your skin. Like all oils, Patyka’s Absolis Precious Woods body oil creates a barrier layer that moisture cannot penetrate.Don’t be sporadic about your skincare. Cleanse and moisturize every day to offset the pollution and other toxins your skin is exposed to on a daily basis. Whatever skincare products you choose to apply, use them religiously. An investment of just five minutes in the morning and five minutes in the evening can make a huge difference for your skin over a lifetime.One way to encourage yourself to complete your skin care regimen is to invest in enticing products that make you excited about taking care of yourself. For instance, it’s hard to put off using a Clarisonic Mia skin care brush, when just one daily application of your Clarisonic brush leaves skin looking almost brand new. (The Clarisonic brush vibrates back and forth more than 300 times per second, which thoroughly cleans skin and leaves pores so open that they actually absorb other skin care products better.)In the end, your daily skin care choices will determine how youthful (or aged) you appear as the decades march on. Nurture your skin by following the dos and avoiding the don’ts listed above, and you’ll enjoy perfect, healthy skin well into your golden years.