Social Media Marketing – Explosive Growth Means New Opportunities For Business

By now you’ve heard about the potential of social media marketing. This article has the numbers to prove how big the opportunities are.If your business operates in Toronto, you’ll want to pay close attention. A study in 2007 showed that this city had more Facebook members than any other North American city, with 13% of Torontonians signed up. With Facebook the most popular social networking site by far, it offers a captive audience too important for your Toronto business to ignore.Social Media – Exponential Growth Around the WorldNeilsen – the same company that determines the ratings of your favourite TV shows – has an online division that tracks Internet behaviour. Here are some of the findings from their most recent report. Released in March, 2009, the report summarizes global Internet activity from December, 2007 to December, 2008. Here’s what they found:o Visits to “member communities”, i.e. social networking sites, surpassed email in terms of Internet popularity. Using the measure of time on site, the Neilsen study shows that member communities have a global active reach of 66.8%, compared to 65.1% for email. In other words, two-thirds of global Internet users belong to a social networking site.o The study also notes that people are spending more time on social networking sites. In prior studies, the numbers showed that one of every 15 minutes online was spent on a social networking site. That number is now one in every 11 minutes. In the UK, it is one in every six minutes, and in Brazil, it is one in every 4 minutes.o The Neilsen report also shows the changing demographics of social networking, primarily on Facebook. The largest growth by age group was in the 35-49 demographic, which saw 24.1 million people join Facebook in the year of the study.These numbers make clear how valuable social media marketing has become. What’s more, another study from eMarketer shows that advertising-spending growth on social networks is dropping. The company’s original projection of 32% growth in spending was downgraded in March, 2009 to about half that – 17%. The drop indicates that companies are not interested in buying advertising on social networking sites but, rather, in building their own communities to attract attention and customers.Where to Start with Your Own Social Media Marketing PlanThere are many social media sites around, but the biggest one is (no surprise) Facebook. In 2008, the site saw an increase of 566% in time spent on the site, with an incredible total of 20.5 billion minutes logged over the course of the year.The Neilsen study shows Facebook’s dominance over one-time leader MySpace. Facebook had a change in active reach of 168% between 2007 and 2008, while MySpace’s active reach was -3%. Another site with an impressive increase in reach was LinkedIn, with 137% growth.If you are looking for a place to start, Facebook and LinkedIn are probably your best bet. Keep in mind that, as with any form of marketing, it is best to have a clear strategy for social media marketing. With the right planning and the right approach, you’ll be able to maximize the marketing potential of social media sites.
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Is Patrick Holford Really A Nutrition Expert?

Who is Patrick Holford?He is a popular nutrition expert. He is British and is best known for his numerous nutrition books, with The Optimum Nutrition Bible being his most well-known book.He is also well-known for creating the Insitute of Optimum Nutrition, from which he retired in 1998.Is he a nutrition expert?Patrick Holford originally obtained a degree in experimental psychology. He was particularly interested in the development of mental health issues. He became aware of Dr Pfeiffer and Dr Hoffer, both of whom claimed to successfully treat various mental health issues using nutritional therapy.This sparked an interest in nutritional therapy within him, and a few years after his graduation, he founded the Institute of Optimum Nutrition. Here, he researched nutritional approaches to assisting depression, schizophrenia, ADHD and eating disorders.The Institute of Optimum Nutrition grew and began offering training events and even qualifications for other people to study there and qualify as nutritional therapists. The ION is now one of the most well-respected membership organisations for nutritional therapists and produces regular magazines for practitioners and the public.Food For The Brain FoundationPatrick Holford has maintained his strong interest in mental health issues and the combination of these issues with nutritional therapy.He is the Chief Executive Officer of the Food For The Brain Foundation, which promotes the use of nutritional therapy to support mental health.British Association for Nutritional Therapy (BANT)He is a Fellow of the British Association for Nutritional Therapy (BANT). This organisation is a membership and regulatory body for nutritional therapists.CriticismLike any practitioner at the edge of developing new and often controversial ideas, he has share of critics.His philosophy can be boiled down to the idea that, through optimum nutrition, we are more able to deal with the problems and challenges our body may face.While this may be a philosophy that is criticised by some people, it is neither an unusual nor new idea. Indeed, if we glance through a history book from any world civilization, we will quickly stumble across an old belief that a particular herb or plant was beneficial for health.Books by Patrick HolfordHe is the author or co-author of over 30 books, including the very popular titles below:The Optimum Nutrition Bible
Optimum Nutrition for the Mind
Optimum Nutrition for Your Child
100% Health
Say No To Diabetes
500 Health and Nutrition Questions AnsweredHere is a full list of all books by Patrick Holford.

Comparison Shopping For Your Car Finance Loan

Shopping around for a car is easy, but you need to also consider the car finance loan. Many people think they must take the car financing options that the dealership has to offer. Before you go shopping for a car to start with, people should always make a habit of shopping around their local car financing or car loan companies and check out what options they can get to help the consumer to save as much money as they possibly can. However, do not just stop with your local finance companies; go on the internet, to find some great deals that will save you money. You want to shop around and get as many quotes and as many different options as you can.Shopping around gives you the opportunity to make a list of who has the cheapest rates, and who has the best financing terms. Some will have penalties, especially for early payments or early payoff, and some will not. You should try to avoid any car finance company that will have any type of penalties. If you purchase a car from a car lot or dealership rather than from an individual, you usually always have to have full coverage insurance; buying it from an individual as long as both parties agree and you are the only driver, you may be able to buy a low type of No-Fault insurance.Many companies offer car finance loans with bad credit, and help you build your credit back up. Not all companies charge you an outrageous price for doing this as each car finance loan company is different and has many different options, however they can save you money in the long run. Some of these online car finance loan companies guarantee a 100% loan with no obligations, and it is free to apply. They even offer car finance loans for bad credit and no credit, or any type of credit problems such as bankruptcy, are ok, and they claim to provide the lowest rates in all 50 states.When you find the right car that you are looking for, a car finance loan representative will want to know how far you will be driving back and forth to work, and whether or not you are going to use the car on the job. These questions usually make a big difference in how much money you will have to put down and how much your payments will be. If you have had any traffic tickets, and if you have been involved in any recent accidents can also play a role. They will also want to know if you have ever been caught driving with out a license, or if you have ever been caught driving under the influence.There are a few car finance loan companies that do sell their own cars with low rates, and zero money down, on their used and new cars and trucks. A few of these offer instant credit approvals and immediate cash in a few minutes, which makes car finance loan companies sound as though they are too good to be true. Keep in mind that most of the time if it sounds too good to be true, it usually is; be very wary of websites such as these, and research them as much as possible in order to keep from being scammed and cause you severe stress in the future.