Business Marketing on Mobile – The Latest on Mobile Marketing and Advertising

The world we live in gets easily bored and craves novelty. Smart marketers look for new ways to put a twist on old standby marketing and advertising techniques. Marketing through television and radio channels has been done to death and has more nuisance value than anything else as far as the audience is concerned.For marketers seeking new ways and means to expand their reach anywhere their prospects are — the future is here. Smart marketers and advertisers create a personal touch in their ad campaigns. This is one of the reasons why mobile advertising is rapidly increasing in popularity as an effective marketing tool. And the astonishing use of mobile devices leveraged this trend.There are over 1.5 billion mobile phone users worldwide according to the International Telecommunications Union with the highest growth percentage coming from emerging economies like China, Russia and India. The US has about 200 million mobile subscribers. Smart marketers are tapping into the potential to reach their prospects as they’re on the move. Mobile devices are practically a permanent attachment for people under age 34.Mobile Advertising is delivered in a number of formats. Text messaging, mobile internet advertising and mobile radio advertising are some of the common advertising formats. Out of these, text messaging (SMS) is the most widely used format.According to the joint Mobile Advertising Report (MAR) released by Limbo and GfK Technology, text message usage is about 74% in India, 48% in the UK and 22% in the US. Projections predict in the near future mobile internet advertising will surpass text message advertising (FierceWireless).In June 2008, Nokia launched the Nokia Advertising Alliance that aims to make mobile advertising easier for advertisers. This particular program includes services like providing marketing strategies, geographic targeting and related technologies to enhance customer captivation. Now advertisers can work in conjunction with Nokia to expand the coverage of mobile advertising with emerging mobile technologies for more powerful ad promotions.The best part about mobile marketing is mobile devices are more heavily used than traditional PCs. Mobile advertisements are delivered to the customer no matter where they are. Even with these advantages, mobile advertising is still in its “early adopter” stages with a long way to go. The main obstacles are in the form of data tariff structures, handset and mobile internet interactivity and quality of subject matter.Like the early days of the Internet, there are more advertisers than quality content. Add to that an acute lack of tools to assess the performance of mobile ad campaigns. Even though most of these difficulties will be solved in the future, mobile advertising will still face competition from other advertising and marketing methods. Google, Microsoft and Nokia are the prominent players in mobile advertising. The future holds a huge potential in terms of revenues from mobile marketing spend..According to a report released by Informa Telecoms & Media, it is estimated that marketing on mobile will generate USD 1.72 billion in 2008 and will rise to USD 12 billion in 2013. The report also advocates the use of banner ads as an effective tool in mobile advertising. The report highlights the significance of focusing on the long run and not the short term stumbling blocks.Yahoo jumped on the bandwagon in June 2008 when it partnered with Publicis to integrate Publicis mobile advertising agency (PhoneValley) with Yahoo’s mobile developer platform language (Blueprint). The partnership is aimed at developing brands, reaching customers and maximizing sales through new techniques. It also aims to initiate cutting edge advertising strategies in the future.Since the potential market for mobile advertising is huge, a few companies are exploring new horizons and expanding in new territory. For example, Millenial Media Inc., is venturing into Europe, Africa and the Middle East. Millenial develops ads for cell-phones and mobiles. Its CEO Paul Palmieri says “There is a tremendous growth opportunity for advertising on mobile on a global basis, as evidenced by a rich and active mobile direct marketing industry, as well as surging demand from top brand advertisers.”The media industry and brand advertisers are slowly catching on and making use of mobile advertising to increase market penetration. Mobile advertising has added support from applications like ringtones and pictures. Bluetooth advertising is also growing in popularity. Here, a company can advertise its products or services over a fixed area.The three major search engines: Yahoo, Google and Microsoft have already realized the potential and the possibilities of the mobile advertising market. MSN uses banner ads on MSN mobile pages. Earlier MSN’s mobile advertising was confined to countries like France, Japan, Spain and UK. Recently it expanded coverage to include the US. Google also launched mobile image ads. When the cell phone browser is opened these image ads are displayed on the screen. However, the ad size is much smaller as compared to those for web pages. These image ads are connected to a web page and they follow the price-per-click model Google AdWords uses.Advertising on mobile is one of best forms of mass medium advertising. It’s personal, and has a wider reach than any other form of advertising. It’s still early to comment on exactly how big or how successful it will prove to be. However, by all indicators “the future’s so bright you gotta wear shades.”The predictions about the future revenues generated through mobile advertising optimistic. A brand advertiser, a mobile advertising company and the consumer will have different perceptions of mobile marketing. However, advertising on mobile also comes with its fair share of drawbacks. Mobile ads are sometimes viewed as another form of spam and the advertisers as spammers. To resolve this issue, there are programs developed to give subscribers free talk-time for performing certain activities related to viewing ads. As far as the opinions of consumers are concerned, it’s a mixed bag. This is because people are simply not accustomed to being paid to view ads. Even if they are paid to view them, many still view the ads as a nuisance. It doesn’t make sense for the advertiser to pay a consumer to view ads if there are no conversions.

Is Patrick Holford Really A Nutrition Expert?

Who is Patrick Holford?He is a popular nutrition expert. He is British and is best known for his numerous nutrition books, with The Optimum Nutrition Bible being his most well-known book.He is also well-known for creating the Insitute of Optimum Nutrition, from which he retired in 1998.Is he a nutrition expert?Patrick Holford originally obtained a degree in experimental psychology. He was particularly interested in the development of mental health issues. He became aware of Dr Pfeiffer and Dr Hoffer, both of whom claimed to successfully treat various mental health issues using nutritional therapy.This sparked an interest in nutritional therapy within him, and a few years after his graduation, he founded the Institute of Optimum Nutrition. Here, he researched nutritional approaches to assisting depression, schizophrenia, ADHD and eating disorders.The Institute of Optimum Nutrition grew and began offering training events and even qualifications for other people to study there and qualify as nutritional therapists. The ION is now one of the most well-respected membership organisations for nutritional therapists and produces regular magazines for practitioners and the public.Food For The Brain FoundationPatrick Holford has maintained his strong interest in mental health issues and the combination of these issues with nutritional therapy.He is the Chief Executive Officer of the Food For The Brain Foundation, which promotes the use of nutritional therapy to support mental health.British Association for Nutritional Therapy (BANT)He is a Fellow of the British Association for Nutritional Therapy (BANT). This organisation is a membership and regulatory body for nutritional therapists.CriticismLike any practitioner at the edge of developing new and often controversial ideas, he has share of critics.His philosophy can be boiled down to the idea that, through optimum nutrition, we are more able to deal with the problems and challenges our body may face.While this may be a philosophy that is criticised by some people, it is neither an unusual nor new idea. Indeed, if we glance through a history book from any world civilization, we will quickly stumble across an old belief that a particular herb or plant was beneficial for health.Books by Patrick HolfordHe is the author or co-author of over 30 books, including the very popular titles below:The Optimum Nutrition Bible
Optimum Nutrition for the Mind
Optimum Nutrition for Your Child
100% Health
Say No To Diabetes
500 Health and Nutrition Questions AnsweredHere is a full list of all books by Patrick Holford.

Fruit Nutrition Facts

Apple nutrition facts: Apples are a good source of vitamin A and C and ward off colds and infections. They are powerful blood purifiers and benefit the blood and lymphatic systems.Apple juice is a wonderful cleanser, great for a weight loss diet and useful as a general tonic.One medium size apple as around 100 calories.Grapes, fresh pineapple and kiwi fruits are fabulous for your skin. Grape nutrition facts:Grapes are often used in elimination and weight loss diets because of their powerful cleansing action and their ability to stimulate the metabolism. The high magnesium content promotes good bowel movement and proper kidney function.Grape juice is also a good blood and liver cleanser and eliminates unwanted uric acid from the body. Grapes are high in potassium, which aids kidney function, strengthens the heartbeat and keeps the skin looking fresh and healthy.Grapes are well known for cleansing the system. Dark grapes are high in iron, which makes them good blood builders. A hand full off grapes on your weight loss diet is a good snack.There’s around 100 calories in 1 cup of grapes.Pineapple nutrition facts:Because of their high vitamin C, content pineapples are considered to be a protective fruit. The juice is good for reliving constipation and poor digestion and the combination of vitamin C. Acids and enzymes make pineapples highly eliminative and a great boost for detox diets.Pineapples can also be used to soothe sore throats. Beta-carotene, folic acid, potassium, iodine, calcium and magnesium are some of the nutrients found in pineapple. Kiwi nutrition facts:Kiwi contains twice the amount of vitamin c than oranges. They are also rich in potassium, which helps to stave off colds and flu. Kiwi fruits should be firm but not hard. Lemon and Lime nutrition facts: Lemons and lime are very high in vitamin C. They contain up to four times the amount of citric acid as oranges or grapefruit.This high citric acid content is very good for getting rid of toxins. Lemons are also good for soothing sore throats and are widely used for colds and flu. Mango nutrition facts: Mangoes are one of my favourite. They are rich in beta-carotene, vitamin C and potassium. The riper the mango the more beta-carotene it will contain. They are great blood cleansers and bodily disinfectants and can be helpful to throw off body odour. Orange nutrition facts: Oranges are one of the richest sources of vitamin C. they help to protect against a variety of conditions, from colds and flu to heart disease and strokes that gives them very high health ratings. Their nutrients help prevent premature wrinkles and saggy skin.When juicing peel the skin but leave the pith on as this is where all the good nutrients are. Other nutrients include vitamin A and the b-complex vitamins, bioflovonoids, pectin, amino acids, potassium, zinc and phosphorous.Vitamin C helps the body to absorb iron, so a glass of orange juice a day can actually double the amount of iron available for use in the body. The high citric acid content in oranges is the most effective in cleansing the gastrointestinal tract and eliminating toxins and acid waste in cells. For this reason, orange juice is often included in eliminative diets. Banana nutrition facts:Whenever I’m shopping and I feel hungry the first thing that comes to mind is a banana. Everyone I know likes their bananas a little different. I like mine ripe with freckles on, some like them soft and very sweet, others when they’ve just turned. If you boil them when they’re green you will get more iron from them at that stage.Bananas are very nutritious, they contain vitamin C and dietary fibre. They have no fat or cholesterol. The vitamin C that they contain helps the body defend and heal against infection.Potassium is the mineral in bananas that builds muscles. Having a banana before taking part in any physical exercise will give you that instant boost and energy.The body burns off calories from carbohydrates more easily and quickly than calories from protein or fat. They are free from sodium and very rich in potassium. A banana and a glass of water can keep you going for two hours before feeling hungry.1 medium banana has around 100 calories. Pear nutrition facts:Pears have a high content in vitamin c and B vitamins and the minerals potassium, phosphorus and iron, pear juice is good for the digestive system, and helps to normalise the bowel. It is a valuable addition to elimination diets because of its mild diuretic and laxative effects. Pears are one of the best urinary and gastrointestinal cleansers because of its high level of pectin. Strawberry nutrition facts:Strawberries are also a good source of vitamin C, beta-carotene potassium, calcium and iron. With their cleansing values they are good for eliminative diets too. They are very high in sodium, it helps keep you youthful, and their content in potassium is also good for the skin. Potassium and iron helps to strengthen the blood. The high levels of beta-carotene and vitamin C helps to keep of colds and fights infections and to prevent cancer and heart disease. Peach nutrition facts:Peaches are a good source of beta-carotene. They also contain vitamin C some of the B vitamins and minerals such as calcium, iron, phosphorus, potassium and sodium. Peach juice is wonderful for alkalinising and cleanses the intestinal tract and encourages good bowel movement. Drinking pear juice will improve your skin and eyesight and help prevent against cancer and heart disease. Apricot nutrition facts:Apricots are exceptionally high in beta-carotene compared with all the other fruits; therefore they stand out as cancer fighters. They can help prevent cancer of the lung, oesophagus, stomach, bladder and throat, and their high Vitamin C also protects against colds and flu. Blackberry nutrition facts:Blackberries, a rich source of vitamin C with good amounts of beta-carotene, B vitamins, vitamin E, and the minerals potassium, calcium and magnesium, which makes them invaluable in cases of heart disease, cancer and high blood pressure and premenstrual tension.Blackberries also have a high iron content, which makes them one of the finest blood builders. Mixes well with prunes. Cranberry nutrition facts: Cranberry juice is used for its healing properties as a natural diuretic and urinary tract cleanser. Cranberries are a source of vitamin C, beta-carotene, quinine, iron and potassium. The quinine helps to maintain the health of the bladder, kidneys and prostate and has been found effective in preventing prostate cancer. The high vitamin C and beta-carotene content helps ward of colds and flu in the winter months. Grapefruit nutrition facts:Grapefruit belongs to the citrus family, which includes lemons, oranges, limes, tangerines, clementines and sultanas. Grapefruit is also high in vitamin C are good for warding of colds, and helps prevent bleeding gums.Grapefruits are also a good source of beta-carotene, phosphorus, calcium and potassium. High levels of pectin are found in the white pith. It’s known for controlling cholesterol levels and helping with digestive problems.Bioflovanoids are also found in the pith and have a protective effect on vitamin C anti-inflammatory properties and protect blood vessel capillaries. Prune nutrition facts:Prunes are a variety of dried plums and are widely used as a natural laxative. Prune juice is just as potent as the whole fruit and a much healthier way to treat constipation than using synthetic laxatives. Raspberry nutrition facts:Raspberries are good cleansers especially of mucous and catarrhal conditions. They are natural astringents and can help sort out stomach problems and gum disease Raspberries are high in vitamin A and C and provide useful amounts of potassium, calcium and magnesium, which make them invaluable in cases of heart problems, fatigue or depression. A raspberry juice cocktail before meals stimulates the appetite and aids digestion. Papaya nutrition facts:The one thing that distinguishes papaya from the other fruit is its amazing digestive properties. Papayas are rich in papain, a protein- digesting enzyme, which is so effective that it is used in meat tenderisers and digestant.It’s good for stomach ulcers and fevers and many people believe papayas are a great rejuvenator, combating premature ageing. Also they have the ability to restore a healthy balance of intestinal bacteria, after the use of antibiotics.It makes an effective laxative and cleanser to the liver, kidneys and intestines and has the ability to dissolve excess mucus in the body.Papayas are rich in beta-carotene vitamin C and E and the minerals calcium, phosphorus and iron. Melon nutrition facts:Melons belong to the same family as cucumbers. They both have a cooling effect on the body. Melons are an excellent fruit for juicing because of their high water content, which makes them first class diuretic, and good kidney cleanser and skin purifier.As in many other fruit and vegetables most of the nutrient lie in the flesh right next to the skin, so be careful not to lose this part when peeling. There are many varieties of melons to choose from including cantaloupe, honeydew, galia and watermelon. Cantaloupes are the most nutritious and are high in beta-carotene, vitamin C and digestive enzymes.They are highly recommended by the American Cancer Society as a healthful agent against intestinal cancer. Watermelons have the highest water content and are great natural diuretics as well as being packed with skin-enriching minerals such as zinc and potassium.Melons should be eaten alone or on an empty stomach as it ferments very quickly in the stomach.