By now you’ve heard about the potential of social media marketing. This article has the numbers to prove how big the opportunities are.If your business operates in Toronto, you’ll want to pay close attention. A study in 2007 showed that this city had more Facebook members than any other North American city, with 13% of Torontonians signed up. With Facebook the most popular social networking site by far, it offers a captive audience too important for your Toronto business to ignore.Social Media – Exponential Growth Around the WorldNeilsen – the same company that determines the ratings of your favourite TV shows – has an online division that tracks Internet behaviour. Here are some of the findings from their most recent report. Released in March, 2009, the report summarizes global Internet activity from December, 2007 to December, 2008. Here’s what they found:o Visits to “member communities”, i.e. social networking sites, surpassed email in terms of Internet popularity. Using the measure of time on site, the Neilsen study shows that member communities have a global active reach of 66.8%, compared to 65.1% for email. In other words, two-thirds of global Internet users belong to a social networking site.o The study also notes that people are spending more time on social networking sites. In prior studies, the numbers showed that one of every 15 minutes online was spent on a social networking site. That number is now one in every 11 minutes. In the UK, it is one in every six minutes, and in Brazil, it is one in every 4 minutes.o The Neilsen report also shows the changing demographics of social networking, primarily on Facebook. The largest growth by age group was in the 35-49 demographic, which saw 24.1 million people join Facebook in the year of the study.These numbers make clear how valuable social media marketing has become. What’s more, another study from eMarketer shows that advertising-spending growth on social networks is dropping. The company’s original projection of 32% growth in spending was downgraded in March, 2009 to about half that – 17%. The drop indicates that companies are not interested in buying advertising on social networking sites but, rather, in building their own communities to attract attention and customers.Where to Start with Your Own Social Media Marketing PlanThere are many social media sites around, but the biggest one is (no surprise) Facebook. In 2008, the site saw an increase of 566% in time spent on the site, with an incredible total of 20.5 billion minutes logged over the course of the year.The Neilsen study shows Facebook’s dominance over one-time leader MySpace. Facebook had a change in active reach of 168% between 2007 and 2008, while MySpace’s active reach was -3%. Another site with an impressive increase in reach was LinkedIn, with 137% growth.If you are looking for a place to start, Facebook and LinkedIn are probably your best bet. Keep in mind that, as with any form of marketing, it is best to have a clear strategy for social media marketing. With the right planning and the right approach, you’ll be able to maximize the marketing potential of social media sites.
Social Media Marketing – Explosive Growth Means New Opportunities For Business
Choosing the Right SEO Company for Good SEO Results
SEO Company – Authentic Solution to Enhance Online BusinessThe role of an SEO company is very important when it comes to promoting your online business. According to current day trends in internet marketing, it is essential to choose the right SEO service provider for good results. Some common responsibilities of an SEO company include website design, creation of back links, content writing, website optimization, directory submissions, video creation, press releases, blog posts, selection of suitable keywords, and much more.How to Identify a Professional SEO Firm?A professional SEO company is capable of delivering the best results to satisfy the requirements of clients. By availing of the services of professionals in the SEO field, you can enhance your website rankings and online presence. SEO experts are well-versed in the latest techniques that will help in achieving high ranks for your website in search engine result pages.Certain things are to be confirmed before signing a contract with an SEO company.
Credibility – Check the authenticity of the SEO firm. Ensure that it can deliver quality SEO services in accordance with your demands.
Experience – Experience in the field always matters with regard to delivering quality output without errors. Do background research about the firm to ensure its consistency, reliability and confidentiality.
Affordable solutions – Compare the price tags of different SEO companies to select an affordable, professional SEO company.
SEO techniques – A professional SEO firm implements the latest SEO strategies to bring about optimum results for client websites.
Expert workforce – Eminent and experienced team of employees are the backbone the company. They are dedicated to performing various tasks accurately and consistently to satisfy the website requirements and goals. They often focus on creating brand awareness and enhance your online revenue by placing your website in top positions in search engines.
Customer relationship – A professional SEO service provider always give preference to customer care and round the clock customer support. They also keep in contact with you to inform about SEO developments and current market trends.
Client testimonials/feedback – Portfolios of clients help to identify the best service provider out of many. Also, check the authenticity of feedbacks and testimonials posted on the website.
High profile client list – Evaluate the success stories of previous projects for well-known clients. Analyze the procedures involved in completing a particular project.
Seek the advice of business partners or relatives- Talk with people who have already used search engine optimization services to make an informed decision.
Relevance of an SEO companyYou must clearly set your goals about search engine optimization services to improve website traffic and search engine rankings. SEO services help to integrate your website with social networking sites for international brand recognition to generate leads and increase online sales. Hence take enough time and choose the right SEO Company for good SEO results that will fuel the business growth in the long-run and help avoid wastage of money and time.
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Upon getting information about an upcoming school science fair and the need to consider a topic of interest, many students will typically have no idea where to get started. While the science fair is typically a common occurrence in any school at any grade level, there are different types of topics that should be taken a look at depending on the age of the student. After first taking a look at the many different categories of science projects, you will be able to locate a suitable choice of topic to take to the next level.There is a wide variety of categories that fall under the types of science projects that can be chosen for a school science fair. These include biology, chemistry, physics, microbiology, biochemistry, medicine, environmental, mathematics, engineering, and earth science. While you may not have yet learned very much in any of these categories, don’t be afraid to see what each one entails. Taking a good look at your interests will allow you to focus on the right direction to take.Many resources are also available for those who are unsure as to the topic they are wanting to use to create their science projects. If you take a look at the topics that fall under the biology category, you will likely notice that there are topics that deal with plants, animals, and humans. For those who are in 2nd grade or 3rd grade, an interesting topic may be to determine if ants are picky over what type of food they eat. While this topic might not be of interest to an 8th grader, it is certainly something in the biology category that an elementary school student would enjoy.Along with the biology category, a high school student may want to take a look at diffusion and osmosis in animal cells as this would be a more appropriate topic for the grade level. A student in 6th grade would be more advanced than an elementary school student, but not as advanced as a high school student. At this middle school grade level, a topic of how pH levels effect the lifespan of a tadpole may be of interest.Whichever resource is used to locate a topic for science projects, it is always a good idea to consider the grade level of the student prior to making a selection. It is always assumed to be best to have a project at an appropriate level in order to keep the attention of the student and provide a fun and enjoyable learning experience.